Business News
Tweet your way to success! How Twitter can help you win new customers
Businesses of all shapes and sizes, across all types of industries, are harnessing the power of social networking sites such as Twitter to interact with new and existing customers in a quick and cost-effective manner. But how exactly?
Follow our guide below to tweeting success – every time.
• Clear and concise: With only 140 characters available, it can often be tricky to get your idea across properly, but remember that clear, concise tweets that are quick and easy to read are crucial to keeping your followers engaged.
• Give followers an incentive to click your link: Include a link in your tweets when possible and hint at interesting content to be found if they click-through.
• Convey your personality through tweets: Don’t be afraid to use a lighter tone or make jokes on Twitter. The more amiable and interesting you are, the more likely you are to attract new followers.
• Create lists of key figures in your industry and useful contacts: The handy Lists function on Twitter can help you put together useful groups of relevant people. This will help you establish links with these important influencers and will act as a resource for your followers, which will be see them return time and time again.
• Respond, respond, respond: If someone sends you a direct message, respond as quickly as possible. Even if you don’t know the answer, or need to find out more information before you can reply properly, set expectations as you would normally with an email or telephone call.
• Link Twitter to your web analysis service: Use web analytics to identify what drives traffic, how to increase this traffic and convert it to new customers.
• RETWEET!: Embrace the Twitter community and your followers by retweeting interesting tweets you come across. This is especially useful when you’re stuck for something to say yourself!
• Ask questions: One of the best ways to increase awareness of your profile and encourage replies from your followers or customers is to ask them a question. What do you think of our new product? Who’s coming to our sale? What’s your favourite service of ours?
• Be flexible – try not to repeat yourself: The most successful brands on Twitter provide a good balance of topics through their tweets. Combining serious or promotional content with lighter tweets about day to day life in the office or jokey comments on current affairs will give a more human side to the company.
• Pimp your Profile homey: Keep your Twitter profile consistent with your company branding. Add your company colours, logo and branding via the design settings to make it feel more credible and professional.
